At Al Shamali & Waris Group, we believe in building partnerships that power progress. On 5th of July, we proudly hosted the official launch of Neelkanth Cables at our showroom in Dubai marking a new chapter in our journey as a trusted electrical supplier in the UAE and MENA region.
The event was more than just a product launch it was a celebration of excellence, trust, and future-forward thinking. As one of the most trusted electrical distributors in the UAE, we welcomed clients, consultants, and industry leaders to witness the unveiling of Neelkanth’s premium range of cables, including building wires, LV cables, and flexible wires, now available under one roof at Al Shamali and Waris showroom.
A Milestone for the Industry
Our partnership with Neelkanth Cables signifies a strategic expansion of our offerings to cater to the growing demand for high-quality, affordable cable solutions in both residential and industrial markets. From MEP contractors in Dubai to panel builders in Abu Dhabi and developers in Sharjah, this collaboration strengthens our ability to deliver top-tier products across the region.
The launch featured:
- Live demonstrations of Neelkanth’s fire-retardant and flame-retardant cable technologies.
- Technical interactions with procurement professionals and engineers.
- Networking sessions with MEP professionals and B2B clients.
Why Neelkanth, Why Now?
The Middle East electrical market is evolving and so are its demands. As projects scale in size and complexity, the need for certified, high-performance cables is critical.
Neelkanth brings:
- ISO-certified manufacturing and testing facilities
- Compatibility with BS and IEC standards
- Competitive pricing for bulk electrical wire supply
- Proven reliability in building wire solutions for high-rise and villa projects
With the addition of Neelkanth, our already robust inventory featuring brands like DUCAB, Alfanar, MESC, and Nuhas Oman gains even more depth, allowing us to serve a wider spectrum of project needs.
A Commitment to Quality and Service
The launch of Neelkanth Cables in UAE at Al Shamali & Waris is just one step in our mission to offer the extensive range of electrical products under one roof paired with technical guidance, fast delivery, and unbeatable value.
From control cable supply in the UAE to electrical accessories for contractors in MENA, our growing portfolio now includes even more trusted options for:
- MEP Contractors
- Electrical Consultants
- Government Utility Projects
- Oil & Gas Infrastructure
- Real Estate Developers
Highlights from the Day
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Attended by top management from both Al Shamali & Waris Group and Neelkanth Cables, including key decision-makers and strategic partners who marked the beginning of a promising collaboration
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Product showcases and giveaways
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Expert Q&A sessions with technical consultants
Looking Ahead
The success of Neelkanth Day reinforces our commitment to providing clients with top electrical brands, real-time support, and the most complete electrical supply chain in the UAE. As we continue to grow, we invite all industry professionals to experience the power of partnership firsthand.
Visit our showroom or contact us to learn more about Neelkanth Cables and our full range of offerings.